Luovi

Rap video as presentation video

Voca­tion­al col­lege Luovi pro­vides espe­cial­ly good edu­ca­tion to young peo­ple and adults who require sup­port in their stud­ies. The tar­get group for mar­ket­ing is there­fore chal­leng­ing.

When Luovi need­ed to make a new pre­sen­ta­tion video, Työ­maa sug­gest­ed a music video. The hiphop/rap/funk group Funksons from Oulu was cho­sen to pro­duce the cus­tom-made song and lyrics. The video was shot in dif­fer­ent Luovi premis­es in North­ern Fin­land. A huge graf­fi­ti was also paint­ed on the Luovi gym­na­si­um wall dur­ing the shoot­ing ses­sions.

After pub­li­ca­tion, the video was imme­di­ate­ly embraced by the Luovi staff and stu­dents – and most impor­tant­ly, young peo­ple.