Vocational college Luovi provides especially good education to young people and adults who require support in their studies. The target group for marketing is therefore challenging.
When Luovi needed to make a new presentation video, Työmaa suggested a music video. The hiphop/rap/funk group Funksons from Oulu was chosen to produce the custom-made song and lyrics. The video was shot in different Luovi premises in Northern Finland. A huge graffiti was also painted on the Luovi gymnasium wall during the shooting sessions.
After publication, the video was immediately embraced by the Luovi staff and students – and most importantly, young people.