Timegate Instruments
It’s time to see the unseen! Timegate teamed up with Luova Työmaa to transform a very complex biopharmaceutical topic into compelling and easy-to-grasp marketing.
Timegate's revolutionary Timegated® Raman technology offers real-time bioprocess monitoring and control, improved process and product quality, and faster time-to-market for biopharmaceutical industries – a standout solution unmatched by any other.
Timegate needed Työmaa's assistance to clarify their key messages and communications, followed by an overhaul of their brand and website. The goal was to create a well-thought-out brand communication manual and professionally credible yet distinctively standout web pages that exude a big-world feel and convey the pioneering nature of their patented innovation.
The challenge tackled
With its groundbreaking technology and product family, Timegate serves a highly diverse B2B user base of professionals with very different needs and challenges that it can address.
Taking into account these varied target groups with a single clear concept required a lot of relentless in-depth study, workshopping with client’s experts, meticulous planning, and “acid testing” with representatives of the target groups.
As we know, a good plan is half the battle.
Brand facelift
Key findings from Työmaa’s two-round workshop were distilled through our creative funnel into a clear main message, along with key messages highlighting unique selling propositions tailored for five different target groups. These solutions were also implemented to create a distinctive professional website.
The overhauled design aims for a balanced combination of scientifically credible professionalism and a human-to-human touch. It’s guided by a key principle: less technical jargon, more 'what's in it for me' benefits.
Insight: the unique selling proposition
Time is a central factor and a core message that connects the diverse needs of the designated target audiences. Each audience has different pains and interests, all united by the importance of time: saving it, speeding it up, overcoming its challenges—time is money. As an overarching theme, it can be adapted to different needs and remains relevant over time, speaking a language everyone understands.
AI imagery
As part of the brand's visual identity, we created futuristic and suitably abstract images with AI assistance to depict the innovative leadership in technology. These images are also utilized alongside key messages to convey Timegate’s core messages across marketing channels and industry events.
Photography
An important part of the brand and website facelift was the photo strategy, ensuring the website features professional staff and ambiance photos that reflect the brand's top-tier expertise. Työmaa also executed the photoshoots.
From Työmaa’s drawing board to global impact:
- Brand workshop
- Brand facelift
- Target group -specific key messages
- Website facelift & UI overhaul
- Content design in collaboration with the client
- SEO optimization
- Photo strategy & photoshoots
- AI-assisted mood imagery
- Brand Communication Manual: Key Messages, tone of voice & guidelines