Myrsky Ener­gia

Finnish Myrsky Ener­gia, an all-rounder and pace­set­ter in the ener­gy busi­ness and a young and ris­ing com­pa­ny, need­ed a con­vinc­ing and mem­o­rable brand. Työ­maa gave the com­pa­ny dis­tinc­tive mes­sages and appear­ance that rely on nat­ur­al pow­er.

CHAL­LENGE

Myrsky Ener­gia, found­ed in 2020, is an ener­gy com­pa­ny work­ing hard for a more sus­tain­able future. Myrsky peo­ple are excel­lent pro­fes­sion­als in the field, and the com­pa­ny itself is a dizzy­ing­ly grow­ing bea­con of renew­able ener­gy in Fin­land. Myrsky had reached a point in its growth where it had achieved first-rate results in wind and solar pow­er, but the brand was lag­ging behind and the com­pa­ny image didn’t match the impres­sions that the com­pa­ny aroused.

Myrsky oper­ates dozens of projects and required a dis­tinc­tive voice and appear­ance that would con­vey cast iron com­pe­tence and gen­tle coop­er­a­tive cul­ture at the same time. Työ­maa took action and, togeth­er with the Myrsky peo­ple, cre­at­ed a brand that fits a com­pa­ny that’s grow­ing towards a sig­nif­i­cant posi­tion both in Fin­land and all Nordic coun­tries.

SOLU­TION

Out­come

The brand was cre­at­ed in coop­er­a­tion with the Myrsky peo­ple in design work­shops that pur­sued bold and dis­tinc­tive direc­tions for Myrsky’s char­ac­ter. It was sup­posed to be diverse and con­ducive to com­pa­ny growth and expan­sion also beyond the cur­rent busi­ness lines. The goal was to cre­ate a foun­da­tion for com­mu­ni­ca­tion that isn’t just idle clam­our­ing: some­thing that could sup­port even wild future visions.

The Myrsky brand sums up facts of Myrsky as a com­pa­ny that’s present, clears the way and at the same time gen­uine­ly appre­ci­ates its work. The brand promise ”For the pow­ers of nature” means that every Myrsky employ­ee knows that the great­est pow­er is in the nature: it can be used for cre­at­ing new val­ue every day local­ly, nation­al­ly and also in the Nordic coun­tries in the future. The mes­sages con­vey grit and frank­ness, but also plau­si­bil­i­ty and pres­ence.

The same sin­cer­i­ty grows also in the visu­al appear­ance of the com­pa­ny. The clean and strong type­face of the logo reflects clar­i­ty and nat­ur­al pow­er. Images empha­sise the charm and solid­i­ty of nat­ur­al pow­ers. The typog­ra­phy is con­cise, plau­si­ble and firm – it endures time and changes. The plain­ly pow­er­ful appear­ance under­lines the sin­cer­i­ty of the mes­sages.

The Myrsky brand has attract­ed lots of pos­i­tive feed­back both inside the com­pa­ny and out­side. The close devel­op­ment coop­er­a­tion has giv­en a pos­i­tive start to brand imple­men­ta­tion. Work with Myrsky’s com­mu­ni­ca­tion con­tin­ues.