Luovi

Name, logo and visual identity

In 2007 sev­er­al edu­ca­tion­al insti­tu­tions merged. The goal of the new insti­tu­tion was clear: to pro­vide equal learn­ing oppor­tu­ni­ties for young peo­ple and adults requir­ing spe­cial sup­port.

Työ­maa pro­duced an iden­ti­ty for the new insti­tu­tion by cre­at­ing a name, logo, graph­ics and visu­al­i­ty. The result was Luovi which unique touch has been char­ac­ter­ized also by the graph­i­cal Erk­ka fig­ure. In the course of years, Työ­maa has pro­duced all kinds of mar­ket­ing mate­ri­als and tools to Luovi, from adver­tise­ment cam­paigns to stake­hold­er pub­li­ca­tions and fair stands. Työmaa’s hall­mark can also be seen in the inter­nal mate­ri­als of the insti­tu­tion.