In 2007 several educational institutions merged. The goal of the new institution was clear: to provide equal learning opportunities for young people and adults requiring special support.
Työmaa produced an identity for the new institution by creating a name, logo, graphics and visuality. The result was Luovi which unique touch has been characterized also by the graphical Erkka figure. In the course of years, Työmaa has produced all kinds of marketing materials and tools to Luovi, from advertisement campaigns to stakeholder publications and fair stands. Työmaa’s hallmark can also be seen in the internal materials of the institution.