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Luo­vi

Name, logo and visual identity

In 2007 seve­ral educa­tio­nal ins­ti­tu­tions mer­ged. The goal of the new ins­ti­tu­tion was clear: to pro­vi­de equal lear­ning oppor­tu­ni­ties for young people and adults requi­ring special sup­port.

Työ­maa pro­duced an iden­ti­ty for the new ins­ti­tu­tion by crea­ting a name, logo, grap­hics and visua­li­ty. The result was Luo­vi which unique touch has been cha­rac­te­rized also by the grap­hical Erk­ka figu­re. In the cour­se of years, Työ­maa has pro­duced all kinds of mar­ke­ting mate­rials and tools to Luo­vi, from adver­ti­se­ment cam­paigns to sta­ke­hol­der publica­tions and fair stands. Työmaa’s hall­mark can also be seen in the inter­nal mate­rials of the ins­ti­tu­tion.

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Luovi_toimintakertomukset
  • content production
  • video
  • visual identity