Pon­sse

As a long-term part­ner of Pon­sse, Luo­va Työ­maa has brought its know-how to the com­pa­ny.

Pon­sse has grown con­sid­er­ably. The com­pa­ny start­ed in Vieremä – a lit­tle town in the mean­der­ing wood­land of North­ern Savo­nia. Since then, the com­pa­ny has been very suc­cess­ful on the glob­al mar­ket.

Pon­sse has trust­ed the brand promise: “A Logger’s Best Friend”. It means that Pon­sse does every­thing it can to meet log­gers’ expec­ta­tions. This includes both the ser­vice atti­tude and the reli­a­bil­i­ty, pro­duc­tiv­i­ty and ergonom­ics of the machines.

The promise A Logger’s Best Friend must also be deliv­ered clear­ly and cred­i­bly through­out the mar­ket­ing and com­mu­ni­ca­tion. Reli­a­bil­i­ty is every­thing.

Luo­va Työ­maa has been Ponsse’s long-term part­ner and brought its know-how to the com­pa­ny. Pon­sse has giv­en plen­ty excel­lent chal­lenges to Luo­va Työ­maa dur­ing this part­ner­ship  – visu­al design, tone of voice, brand iden­ti­ty main­te­nance and devel­op­ment, cam­paign and con­cepts, cus­tomer mag­a­zines to the inter­na­tion­al mar­ket, events with few hectare stands and con­stant­ly evolv­ing prod­ucts with their launch­ings.