Port Oulu

Port of Oulu went through a lot of changes with us. The visu­al iden­ti­ty of the brand, the logo and the name – all trans­formed in the hands of Työ­maa.

#1 of the Both­n­ian Bay

Port of Oulu decid­ed to show and say out loud what it is – the largest gen­er­al port in the Both­n­ian Bay. This had to be clear from the start.

It required con­sis­tent brand build­ing and robust imple­ments. The port was renamed Port Oulu to replace the old Finnish name “Oulun Sata­ma” – after all, the busi­ness is 100 % inter­na­tion­al. The logo and the look under­lined the assertive mes­sage about a reli­able pro­fes­sion­al of the Arc­tic region.

In this indus­try, peo­ple behind the hard­ware and equip­ments – the work­ers – are high­ly impor­tant. How­ev­er, they are often ignored when ports tend to show off just their machin­ery. Port Oulu decid­ed to act dif­fer­ent­ly: their own staff became the core of the brand. The staff ful­fills the port’s promise as a reli­able pro­fes­sion­al.